Read on to Learn How
The Reserve on Lake Keowee, a premier lifestyle community in South Carolina, sought to redefine its brand identity and appeal to a younger, affluent audience. Known for its stunning natural landscapes and luxurious amenities, the community wanted to position itself as a destination for adventure, recreation, and refined living. This case study highlights the rebranding and lifestyle positioning efforts that elevated The Reserve’s presence across digital and physical platforms.
Project Name: Lifestyle Campaign
Client: The Reserve On Lake Keowee
Term: June 2022 – July 2022
Showcase the unique lifestyle behind The Reserve on Lake Keowee to attract a younger, affluent audience.
Develop an evergreen campaign to highlight key lifestyle pillars: lake living, adventure, recreation, dining, and luxury real estate.
Differentiate The Reserve from competitors by leveraging market and SEO research to identify core value propositions.
Produce high-quality video and lifestyle content for multi-channel distribution.
Conducted extensive research to uncover consumer preferences and search behaviors, ensuring all content aligned with both audience interests and SEO opportunities.
Created an evergreen campaign and several supporting lifestyle campaigns to showcase The Reserve’s key attributes, including lake living, adventure, golf, dining, and architectural luxury.
Scripted, storyboarded, and produced comprehensive video and media packages.
We conducted extensive market and SEO research to identify the core value propositions that set The Reserve apart. These included lake lifestyle, adventure, recreation, and luxury real estate. Using these insights, we scripted and storyboarded creative campaigns that showcased the community’s unique appeal. The production phase involved a 7-day intensive shoot with overlapping talent and models to maximize efficiency within a tight timeline. The final deliverables included a 60-second brand film, a 30-second cut, and three short-form lifestyle videos tailored for social media, press, and digital platforms.
We faced a tight production window to complete multiple shoots across diverse locations. Key challenges included:
Coordinating overlapping talent and models within a 7-day schedule.
Capturing the essence of The Reserve’s lifestyle across varied settings, from lakeside to dining and recreation.
Solutions included meticulous pre-production planning, leveraging local talent, and stacking multiple projects to optimize resources and time. These efforts ensured a seamless production process and high-quality outputs within the timeline.
A 60-second brand film showcasing The Reserve’s lifestyle and community.
A 30-second cutdown for targeted social and digital campaigns.
Three short-form lifestyle videos highlighting lake living, adventure, and recreation.
High-resolution photography for use across billboards, social media, and press materials.
"I'm so glad we partnered with Teddy for The Reserve. He took our initial direction and brought some outside perspective that, in the end, made for a much better product than we could have hoped for. These types of projects can feel daunting and get overwhelming quickly, but Teddy planned well, coordinated everything flawlessly and put us all at ease. It was a super fun experience for our team and we were thrilled with what he delivered. We would absolutely work with Teddy again!"
The rebranding campaign elevated The Reserve on Lake Keowee’s digital presence and positioned it as a premier destination for luxury lake living. The media produced became some of the community’s highest-engaged social content, generating significant shares, saves, and comments. The billboards and digital assets reinforced brand recognition and attracted inquiries from the target demographic.
The rebranding and lifestyle positioning efforts enabled The Reserve to differentiate itself from competitors and capture the interest of a younger, affluent audience. By aligning the brand’s messaging with audience aspirations, The Reserve strengthened its market position and created a compelling narrative that continues to drive engagement and inquiries.
Agency: Caravan Marketing
Production Team: The Partum Company
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