Read on to Learn How
Island Brands USA, a pioneer in the lifestyle beer industry, catered to health-conscious consumers with premium, clean-label beers. Its innovative approach to quality, sustainability, and adventure positioned the brand as a leader in the premium beer segment. With flagship products like Island Coastal Lager, Island Active, and Island Lemonada, Island Brands built a strong foothold in the competitive market.
Project Name: Digital and Wholesale Integrated Marketing Strategy
Client: Island Brands USA
Term: January 2023 – October 2023
Develop a comprehensive digital marketing strategy to support Island Brands’ growth objectives.
Utilize crowdfunding data and campaigns to identify and target key markets for distribution.
Expand omnichannel distribution across retail and e-commerce platforms.
Build a community-focused investment narrative to attract both retail and institutional investors.
Position Island Brands as a global leader in the clean-label beer market.
Designed a digital-first marketing strategy that leveraged email campaigns, social media outreach, and influencer partnerships to engage both investors and consumers.
Used crowdfunding data to identify high-potential regions for product distribution, ensuring alignment with consumer demand and retail opportunities.
Produced visual assets, including campaign videos, photography, and point-of-sale displays, to communicate brand values and product benefits effectively.
Activated the Island Brands ambassador program to amplify campaign awareness through loyal customers and influencers.
Island Brands implemented a multi-phase digital marketing campaign to align with its equity crowdfunding efforts and broader growth strategy. The campaign focused on transparency, sustainability, and building a community-driven brand. Social media activations, email campaigns, and ambassador engagement were used to create buzz and secure investor confidence. Additionally, insights from crowdfunding data guided decisions on where to focus retail and e-commerce expansion efforts.
We needed to integrate digital marketing strategies with crowdfunding efforts to maximize both capital acquisition and distribution expansion. Key questions included:
How do we ensure digital campaigns resonate with both health-conscious consumers and potential investors?
How do we use crowdfunding data to drive retail and e-commerce distribution strategies?
How do we maintain consistent messaging that aligns with Island Brands’ mission across all channels?
By leveraging targeted messaging and crowdfunding insights, Island Brands crafted a cohesive strategy that resonated with both audiences. The combination of digital engagement and data-driven targeting enabled efficient distribution expansion while strengthening investor and consumer confidence.
"We captured the value of every feature visually. It was a tall task, but the teams background in product really helped us streamline our approach towards communicating everything."
The integrated strategy resulted in a record-breaking $6.5 million raised through equity crowdfunding. This success directly supported Island Brands’ expansion into over 13,000 retail locations and international markets. The combination of digital strategies and data-driven distribution planning ensured the brand’s long-term growth and solidified its position in the clean-label beer market.
The digital-first approach and strategic use of crowdfunding data enabled Island Brands to scale its product distribution and reach new markets. By aligning digital campaigns with growth objectives, the brand achieved measurable success in both capital acquisition and market expansion. These strategies continue to serve as a foundation for Island Brands’ ongoing growth and innovation.
Strategy and Implementation: Giard & Co. x Edington Studio
Production Partners: The Partum Company & The Thomas Brothers
This project demonstrated the power of integrating digital strategies with crowdfunding data to achieve growth objectives. By aligning campaigns with consumer and investor priorities, Island Brands secured capital while expanding its market presence. The success highlighted the importance of transparency, scalability, and omnichannel distribution in driving sustainable growth.
Island Brands’ success underscores the potential of combining digital strategies with crowdfunding data to inform growth initiatives. This approach sets a precedent for leveraging data-driven insights to optimize distribution and marketing efforts. Moving forward, Island Brands is well-positioned to expand its product offerings and strengthen its global footprint.
