Read on to Learn How
Introducing the first ever wearable mobility device. With an instinctive AI drivetrain, you’re able to walk faster without having to change a thing.
Project Name: Shift Robotics Marketing Foundation
Client: Shift Robotics
Term: November 2023 – February 2024
Conducted SEO and market demographic research aligning with the electric mobility landscape, forecasting consumer queries, viable product attributes, and branded keywords we can leverage for organic growth.
Leveraged the SEO landscape to develop a content-heavy social media strategy called “organic content blitz scale” to boost brand and product visibility, leading to global press coverage.
“Positioned ‘Moonwalkers’ as the world’s fastest shoes by using the right keywords and content strategy to focus on the product’s virality. This helped us rank organically on Google and convert consumer interest and purchase intent into real-time purchases. As a result, we were able to outrank Nike for ‘The World’s Fastest Shoes’.”
Leveraged a combination of paid media, earned press, organic social media, email, and SMS to drive qualified traffic to the online store. This strategy allowed us to quickly position the product for growth.
Restructured digital advertisements based on demographic insights, highlighting the product’s unique selling points and addressing frequently asked questions.
Navigating the challenge of creating impactful content within a tight timeframe, with a focus on product-centric content to optimize e-commerce efficiency. Selling a product that doesn’t exist yet is always a fun challenge 🙂
There was significant recognition in the market, with comments highlighting the campaign’s innovation and Shift Robotics’ marketing approach as “borderline game-changing.”
“Teddy & his team are more like a team of Avengers. Their unique background with product development gave us a competitive advantage when finding our market fit and building our lifestyle.”
Xunjie Zhang
“I will never forget seeing over a million dollars funnel through our Shopify storefront”
Abram Pleta
Shift Robotics exceeded all initial objectives, including organic views, social media follower count, and preorder targets. Additionally, It outranked Nike for “The World’s Fastest Shoes.”
The successful campaign has boosted Shift Robotics’ market presence and established a strong foundation for future marketing efforts.
@shiftrobotics Walker faster together 🚶🚶♀️ #innovation #Moonwalkers #Technology #fashion #industry40 ♬ Slide - Calvin Harris / Frank Ocean / Migos
Production Partners: The Partum Company and Giard & Co.
Shopify Partners: Bonshore
Email Partners: MKTG RHYTHM
Paid Ad Partners: Pinkberg & Pixel Theory
The Shift Robotics campaign showcased the effectiveness of a comprehensive integrated digital marketing strategy. It utilized a combination of SEO, social media, product development, and influencer outreach to surpass all goals.
The lessons from this campaign will assist Shift Robotics in refining its future campaign strategies. It will emphasize using its distinct product offerings and strong digital presence to sustain growth and achieve a dominant position in the market.