Shift Robotics

The Worlds Fastest Shoes

Achieved 179M organic views across TikTok & Instagram in just 2-months.

Read on to Learn How

Introducing the first ever wearable mobility device. With an instinctive AI drivetrain, you’re able to walk faster without having to change a thing.

1. Project Identification

Project Name: Shift Robotics Marketing Foundation
Client: Shift Robotics
Term: November 2023 – February 2024

2. Project Objectives

  • Launch Shift Robotics
  • Build and execute a pre-order campaign strategy
  • Launch and integrate a D2C campaign strategy with product development timelines

3. Scope of Work

Strategy

Conducted SEO and market demographic research aligning with the electric mobility landscape, forecasting consumer queries, viable product attributes, and branded keywords we can leverage for organic growth.

Marketing Strategy

Leveraged the SEO landscape to develop a content-heavy social media strategy called “organic content blitz scale” to boost brand and product visibility, leading to global press coverage.

Product Strategy

“Positioned ‘Moonwalkers’ as the world’s fastest shoes by using the right keywords and content strategy to focus on the product’s virality. This helped us rank organically on Google and convert consumer interest and purchase intent into real-time purchases. As a result, we were able to outrank Nike for ‘The World’s Fastest Shoes’.”

Distribution Strategy

Leveraged a combination of paid media, earned press, organic social media, email, and SMS to drive qualified traffic to the online store. This strategy allowed us to quickly position the product for growth.

4. Execution

Key Actions Taken

Restructured digital advertisements based on demographic insights, highlighting the product’s unique selling points and addressing frequently asked questions.

Challenges and Solutions

Navigating the challenge of creating impactful content within a tight timeframe, with a focus on product-centric content to optimize e-commerce efficiency. Selling a product that doesn’t exist yet is always a fun challenge 🙂

5. Results

Feedback

There was significant recognition in the market, with comments highlighting the campaign’s innovation and Shift Robotics’ marketing approach as “borderline game-changing.”

“Teddy & his team are more like a team of Avengers. Their unique background with product development gave us a competitive advantage when finding our market fit and building our lifestyle.”

“I will never forget seeing over a million dollars funnel through our Shopify storefront”

Outcomes

Shift Robotics exceeded all initial objectives, including organic views, social media follower count, and preorder targets. Additionally, It outranked Nike for “The World’s Fastest Shoes.”

Impact on Client

The successful campaign has boosted Shift Robotics’ market presence and established a strong foundation for future marketing efforts.

Casey Neistat

Testing $1400 Ai Powered Electirc Shoes in NYC

NY Post

Walk up to 7 mph wearing $1,400 ‘world’s fastest shoes,’ viral TikTok claims

Business Insider

A viral TikTok video of a strap-on shoe that helps you walk faster has gotten 25 million views. The founder says it's designed for everyone — even though it costs $1,400.

Time

The Best Inventions of 2023

7. Credits

Production Partners: The Partum Company and Giard & Co.
Shopify Partners: Bonshore
Email Partners: MKTG RHYTHM
Paid Ad Partners: Pinkberg & Pixel Theory

8. Conclusion & Learngins

Achieved 179M organic views across TikTok & Instagram.

Gained 359K TikTok followers and 142K Instagram followers.

Tripled the number of forecasted preorders.

Outranked Nike for “The World’s Fastest Shoes.”

The Shift Robotics campaign showcased the effectiveness of a comprehensive integrated digital marketing strategy. It utilized a combination of SEO, social media, product development, and influencer outreach to surpass all goals.

The lessons from this campaign will assist Shift Robotics in refining its future campaign strategies. It will emphasize using its distinct product offerings and strong digital presence to sustain growth and achieve a dominant position in the market.

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