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Project Name: Rebel Rabbit Product Repositioning and Marketing Restructure
Client: Rebel Rabbit
Term: December 2023 – March 2024
Conducted a comprehensive analysis of market trends and consumer behavior to develop a sales pitch that resonated with the target audience. In this case, we tailored our communication strategies to match our most prevalent audience on each of our social media channels.
Enhanced brand visibility and recognition using organic content strategies across digital platforms. After months of testing, we developed monetizable lifestyles that guide our creative direction & decision-making moving forward.
Aligned product attributes with consumer needs, highlighting market differentiators. It turns out, we were saying too much of what didn’t matter and not even touching what mattered to the consumer.
Created a dynamic ad library to support responsive advertising, ensuring consistent brand messaging and rapid cross-channel testing.
Revamped marketing department from A to Z, with a key focus on product positioning, customer communication, identifying monetizable lifestyle categories, and developing a frictionless purchasing funnel. This resulted in completely restructuring organic and paid social, the company website, email & SMS flows, and future product innovations.
We needed to optimize our budget to acquire the data necessary to answer the following question accurately:
Who is buying our product?
Why are they buying our product?
What are they doing with our product?
How frequently are they purchasing our product?
How are we communicating the following benefits to our customers?
"Our biggest problem was Ad campaign optimization. Teddy helped us uncover more weaknesses and pain points in our operation that we wouldn't have seen otherwise."
Pierce Wylie
A 30% increase in sales was achieved within the first month of implementation, enhancing an already robust product line.
The initiatives spurred ongoing sales growth and solidified Rebel Rabbit’s leading market presence, allowing the company to leverage product innovations to enhance the lives of their existing and emerging customer base.
Strategy and Implementation: Giard & Co.
Production: Giard & Co.
Digital Ad Partners: Pinkberg
Shopify Partners: Bonshore
Email Marketing Partners: MKTG RYTHM
The campaign demonstrated the effectiveness of strategic repositioning and targeted marketing in boosting Rebel Rabbit’s sales and brand reach.
These effective strategies will steer future campaign and product development efforts, supporting wholesale and e-commerce growth.