The Truth About Building Slow and Winning Big
Marketing Shenanigans (#044) You want the momentum of life to hit you when you have the infrastructure to support it. (no joke, I came up with this… yea, I know, pretty wise-ass of me 😏) But here’s what I’ve noticed: Too many people sprint into get-rich-quick schemes or stumble into a lump sum of money […]
Are You Using All 3 of These Content Types?
Marketing Shenanigans (#043) If your content isn’t connecting with your audience, chances are it’s missing one of these three essentials. To truly resonate and drive growth, every brand needs a balanced mix of: 1️⃣ UGC (User-Generated Content) What it’s doing: “This is why you should be like me.” Purpose: UGC shows how your product fits into […]
The Real Cost of Trash Talk in Business
Marketing Shenanigans (#042) If you want to build a million-dollar brand, you need to explain what makes you different—without trashing your competitors. Here’s how. It’s easy to fall into the trap of comparing yourself to the competition. On the surface, it seems like a strong strategy. Why not point out why you’re better? But here’s […]
The Communication Move That Saved Us Thousands
Marketing Shenanigans (#041) Here’s a communication hack that’ll save you time and money: Use analogies to help people understand what you’re selling—faster and easier. Getting someone to truly understand something is one of the most expensive things you can do. Why? Because you’re not just paying for their attention. You’re also paying to: Entertain them. […]
The Framework Behind Every Brand We’ve Scaled Past $1M
Marketing Shenanigans (#040) Here’s the most effective exercise I’ve used to scale brands past the multi-million-dollar mark—and it’s straight out of Amazon’s playbook. This exercise isn’t something I dreamed up—it’s inspired by Jeff Bezos himself. Before launching a product, Bezos reportedly has his team write a future press release for it. Why? Because it forces […]
Stuck Comparing Yourself to Other Founders? Read This
Marketing Shenanigans (#039) One of the toughest parts of being an entrepreneur is comparing yourself to others—and here’s why that mindset almost held me back. It’s so easy to fall into the trap of comparison. Whether it’s mentally sizing someone up or genuinely admiring their work, we’ve all been there. But here’s the hard truth: […]
Your Brand Might Be Dying Without This
Marketing Shenanigans (#038) Every brand I’ve worked with that started with a clear mission has surpassed the million-dollar mark—and every brand that didn’t struggled to stay relevant. Here’s why your mission statement is the lifeline of your brand. Taking the time to build your mission Here’s the problem: Too many brands treat their mission statements […]
Cool Brands Grow Faster. Here’s How to Tell If You’re One
Marketing Shenanigans (#037) Measuring brand equity isn’t about feelings or guesswork—it’s about results. Tangible, measurable results that prove your brand holds weight. Here are four proven ways to find out if your brand is the real deal: The Preston Rutherford Model Turn off all your ad spend. Yep, seriously. The sales you make with no […]
Why Specializing Too Soon Could Be Holding You Back
Marketing Shenanigans (#036) I used to think the fastest way to success was to specialize immediately—until I realized that was why I kept hitting roadblocks. Trust me, I was the ambitious 22-year-old who wanted to be a CMO because I thought I had put in the work… Here’s the truth: You can’t effectively specialize or […]
Starting a Business Takes Patience
Marketing Shenanigans (#035) Starting a business takes patience—and let’s be real, that’s why most people never make it. The Harsh Truth About Building a Brand Here’s something a mentor told me that stuck: “It takes five years to become an overnight success.” It’s true. The feedback loop for building a business is excruciatingly long. You’ll […]