The Secret to Reaching Big Goals
Marketing Shenanigans (#034) Life starts to make a lot more sense when you reverse engineer what you want. Let me show you how powerful this can be. The Problem with Goal-Setting Most people set goals by focusing only on the end result: “I want to make a million dollars.” “I want to get in the […]
Why Every Marketer Should Work in Customer Service
Marketing Shenanigans (#033) You’re doing your marketing team a disservice if they’re not spending time in customer service. Let me explain why this could transform your business. Why Customer Service is a Game-Changer for Marketing I get it—customer service seems like it only matters when something’s wrong. But hear me out. To be a great […]
Stop Chasing Trends. Do This Instead!
Marketing Shenanigans (#032) The worst social media strategy you can have is chasing trends. Here’s why it’s hurting your brand—and what you should do instead. Why Trend-Chasing is a Trap Trends exist for one reason: to get people to use social media platforms. They’re designed to drive engagement, not build your brand. When you go […]