The Strategy Behind Brands People Remember
Marketing Shenanigans (#054) Smart brands don’t try to be cool—they let others be cool for them. 👊 Here’s the secret: Brands aren’t just companies anymore. They’re producers. Think of your social media and YouTube channels as episodic series. Your job isn’t to be the star of the show—it’s to set the stage for others. Here’s How […]
The Brands People Love All Do This
Marketing Shenanigans (#053) I didn’t truly understand marketing and branding until I realized this: The best products don’t just solve problems—they become so seamlessly integrated into our lives that we forget they even exist. Think about it: When was the last time you thought about house gutters? Probably never—until they weren’t there. That’s the beauty […]
Why Your Answer to This Question Shapes Your Brand
Marketing Shenanigans (#052) “What do you do?” Do you jump straight into explaining what you do, or do you take a moment to share why you do it? Here’s The Thing Starting with why does more than just answer a question. It shows you’ve considered the bigger picture. It emphasizes the long-term value of your […]
Most Brands Miss This. Don’t Be One of Them
Marketing Shenanigans (#051) Gary Vee, Alex Hormozi, and the other greats all preach this: if you skip organic content and go straight to paid ads, you’re setting your business up to fail. Here’s why. When someone opts into your organic content, it’s because they want to. They’re genuinely interested in your message. And that? That’s […]
Cool Content. No Conversions. Here’s Why
Marketing Shenanigans (#050) What’s more important? Content or context? Most people get this wrong—and it’s why their marketing flops. Here’s the deal: It’s not just about what you create—it’s about who you’re creating it for. Stop obsessing over production value. Sure, a high-quality video looks great, but the flashiest campaign in the world won’t matter […]
What Would You Do With a Great Idea and a Tight Budget?
Marketing Shenanigans (#052) If you’re launching a product but have a limited ad budget and no idea where to start—this is the exact strategy we used to help Shift Robotics generate 179 million views, 300,000 followers, and $2.1 million in sales in just 45 days. Step 1: Start with Research Every great strategy starts here. […]
The Missing Piece in Your Growth Strategy
Marketing Shenanigans (#048) Here’s why organic and branded content should be the backbone of your marketing strategy—not just ads. Let’s Get Real Ads are like fast food—quick, satisfying, but they won’t sustain you long-term. Sure, they bring quick wins, but they don’t build the kind of trust or loyalty that keeps your brand alive in […]
Write Content That Hits. Just Use These 3 C’s
Marketing Shenanigans (#047) Most brands are creating content the hard way. If you want to make your product click instantly with your audience, master these 3 C’s: Contrast, Correlation, and Comparison. When it comes to content creation, the secret isn’t creating more. It’s creating smarter. The 3 C’s—Contrast, Correlation, and Comparison—are a simple but powerful […]
This Hack Helped Me Get More Done
Marketing Shenanigans (#046) This hack might sound kind of stupid, but just give me 30 seconds—it’ll all start to make sense. The hack is simple: stop buying things. I know—it sounds a little hippy. But hear me out: minimalism is the key to unlocking focus. Here’s Why If you’re struggling to finish things—whether it’s projects, […]
Most Ads Suck. Here’s Why
Marketing Shenanigans (#045) I’ve worked on ads that flop and ads that print money—and the difference comes down to one simple question: Are you solving a problem for your audience? No matter what you’re selling, if your ad educates, convinces, or reminds someone that you solve a problem—they’ll pay attention. And if they don’t? It’s […]