You can't effectively charge 20-30% more for your products when you're operating like a sellout
Your ads and your site are fighting each other. We fix that.
Unlock your brand's premium pricing potential
By booking a strategy call with our team. We'll dissect your Shopify setup, tear apart your ad library to expose what's broken, and hand you our Lifestyle Ad Script Builder.
Book your strategy call now
About Giard & Co
Smart Thinking, Collaboration, and Fun
We are a concentrated group of researchers, designers, advertisers, and product developers. We specialize in digital marketing integration by aligning product development timelines with data backed marketing calendars.
Exploration
OUR EXPERTISE
Market Positioning & Brand Communication Strategy
Develop unique brand positioning that allows you to charge premium prices while building customer loyalty.
Media Operations
Develop unique brand positioning that allows you to charge premium prices while building customer loyalty.
Product-Marketing Integration
Leverage our product development background to align marketing timelines with product launches.
Multi-Channel Conversion Optimization
Create marketing collateral optimized for both paid and organic distribution.
Ad Creation
We start with understanding your product, building product collections, and engineering the customer journey through your ads. The way we shoot allows us to scale content across every distribution channel, including broadcast, faster than most can scale their organic socials. Yes, we can test broadcast ads faster than most companies can make social media content. Different ad types work differently for every brand, but the way we structure our media allows us to deploy natively everywhere.
Paid Ad Management
The truth about ad buying: it's creative dependent. If you can't test creative at the rate of your ad spend, you're just paying to put things in front of people that don't work or that they're tired of seeing. We launch, monitor, shift budgets daily, and kill what's not hitting within 48 hours. Get everything to speak the same language and feel right, and you'll see the needle move. Your ads build brand, you spend less acquiring customers, and your site becomes optimized to launch new products.
Shopify CRO
We align Shopify workflows with the audiences we're marketing toward and the advertising collateral we're running. Your site's job is to defy opposition by answering questions before people buy, removing doubt, and making checkout easy. By positioning products correctly with the right brand messaging, we figure out the right place to start customers on their buying journey, continue delivering value, and give ourselves the best chance of getting them to want to work with us again.
Your path to premium pricing
Book your strategy call now
Ready to escape commoditization?
Schedule Your Strategy Session
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Book a strategy call with our team (yes us). We'll discuss your current challenges and share real tools and strategies you can implement on the spot.
Comprehensive Shopify and AD Analysis
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We'll review your active ad library and Shopify store to identify what is working, what is stalling performance, and where revenue is being left on the table. You walk away with clear priorities on what needs fixing, testing, or scaling next.
Custom Marketing Strategy
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We'll breakdown the marketing strategies we would implement immediately for you, and if you're interested, maybe we can even build one together. Who knows, the world is crazy sometimes.
Common questions
Frequently Asked Questions
We're not an agency. We're actively building our own brands, and we're opening up a limited number of spots in our portfolio for brands we want to grow alongside.
Everything we bring to your brand is something we're running on our own right now. The systems, the frameworks, the creative process—it's all battle-tested on brands we own, not just theory from working with clients.
Most agencies are optimizing for how many clients they can take on. We're optimizing for how deep we can go with the brands we grow. That means we're selective, we stay with it long enough to build something real, and we only bring in founders who are in it for the same reasons we are.
Clarity and operations come immediately. Performance improvements show up within weeks.
Once we implement our foundational operating systems, we will work to fix positioning and messaging, so everything you run converts more efficiently. That means faster creative testing, stronger signal from paid media, and results that compound over time instead of spiking and fading.
We will map out a mutual growth plan together before engaging in any relationship.
We have productized services we implement across our portfolio. The question isn't how much it costs, it's whether our systems are the right fit for your brand's stage and appetite for growth.
For some brands that means a flat rate model. For others it's rev share, equity, or a hybrid structure. We're flexible, but the services and frameworks stay the same.
The conversation is about fit first. If we're aligned on where you're going and how we get there, we'll figure out a structure that works.
We measure the fundamentals first: conversion rate, watch time, branded search, organic growth. These are the leading indicators that tell us if your messaging is actually landing.
When those are strong, the performance metrics follow. ROAS improves. CAC drops. Everything gets more efficient.
It's ironic, but if you actually go back to the basics and communicate effectively, your performance will outperform.
If you just focus on performance metrics, you're kindling an already burning flame. You might see a spike, but it won't last.
We track both. But we fix the foundation first, because that's what makes everything else work.
No. We work with brands at different stages, but not every stage.
To be a fit: clear product that solves a real problem, ability to fulfill demand, operating structure that can support growth, and founders who are in it for the long haul.
If you're just getting started or looking for a quick exit, we're not the right partner. But if you've proven the product works and you're ready to build a brand around it, let's talk.
Ready to join our portfolio?
We work with a limited roster because every brand is integrated with our own portfolio. If you're ready to ditch the agency route and bring on a team that feels like a partner, Let's talk.