You can't effectively charge 20-30% more for your products when you're operating like a sellout
Your ads and your site are fighting each other. We fix that.
Unlock your brand's premium pricing potential
By booking a strategy call with our team. We'll dissect your Shopify setup, tear apart your ad library to expose what's broken, and hand you our Lifestyle Ad Script Builder.
Book your strategy call now
About Giard & Co
Become part of the portfolio we're already building!
OUR APPROACH
We're not taking on clients. We're building a portfolio.
That means we're selective about who we work with. We only bring in brands we'd be proud to own ourselves, brands we actually use, and founders who are in it for the long haul, not just the exit.
Our approach is simple: we say the right things the right way, for the right reasons, and we stay with it long enough to build something that lasts. No shortcuts. No pump and dump. Just strategic, sustainable growth.
We've refined these systems on $100M+ brands, bootstrapped our own multi-million dollar companies, and we use them daily on the brands in our portfolio. Everything we bring to your brand is something we're actively running right now.
We focus on lifestyle brands that want to decommoditize their products, own their distribution, and want to successfully charge 30-40% more for their products ... because when you build a brand the right way, you earn that margin.
If you're building something you believe in and you're willing to do the work, we want to hear from you. But if you're just looking for an agency to execute tactics, we're not the right fit.
That means we're selective about who we work with. We only bring in brands we'd be proud to own ourselves, brands we actually use, and founders who are in it for the long haul, not just the exit.
Our approach is simple: we say the right things the right way, for the right reasons, and we stay with it long enough to build something that lasts. No shortcuts. No pump and dump. Just strategic, sustainable growth.
We've refined these systems on $100M+ brands, bootstrapped our own multi-million dollar companies, and we use them daily on the brands in our portfolio. Everything we bring to your brand is something we're actively running right now.
We focus on lifestyle brands that want to decommoditize their products, own their distribution, and want to successfully charge 30-40% more for their products ... because when you build a brand the right way, you earn that margin.
If you're building something you believe in and you're willing to do the work, we want to hear from you. But if you're just looking for an agency to execute tactics, we're not the right fit.
OUR EXPERTISE
Market Positioning & Brand Communication Strategy
Develop unique brand positioning that allows you to charge premium prices while building customer loyalty.
Media Operations
Develop unique brand positioning that allows you to charge premium prices while building customer loyalty.
Product-Marketing Integration
Leverage our product development background to align marketing timelines with product launches.
Multi-Channel Conversion Optimization
Create marketing collateral optimized for both paid and organic distribution.
Lets have some fun.
What you can expect from being a portfolio member
Ad Creation
We start with understanding your product, building product collections, and engineering the customer journey through your ads. The way we shoot allows us to scale content across every distribution channel, including broadcast, faster than most can scale their organic socials. Yes, we can test broadcast ads faster than most companies can make social media content. Different ad types work differently for every brand, but the way we structure our media allows us to deploy natively everywhere.
Paid Ad Management
The truth about ad buying: it's creative dependent. If you can't test creative at the rate of your ad spend, you're just paying to put things in front of people that don't work or that they're tired of seeing. We launch, monitor, shift budgets daily, and kill what's not hitting within 48 hours. Get everything to speak the same language and feel right, and you'll see the needle move. Your ads build brand, you spend less acquiring customers, and your site becomes optimized to launch new products.
Shopify CRO
We align Shopify workflows with the audiences we're marketing toward and the advertising collateral we're running. Your site's job is to defy opposition by answering questions before people buy, removing doubt, and making checkout easy. By positioning products correctly with the right brand messaging, we figure out the right place to start customers on their buying journey, continue delivering value, and give ourselves the best chance of getting them to want to work with us again.
Client Success Stories
Real results from lifestyle brands we've transformed
★★★★★
Bryan Johnston
"Teddy & his team continue to over deliver. It seems like every time we have an idea we are already a few steps ahead of it before we even discuss it. Their background in marketing and how they are able to transcend that through their creative is what sets them apart from other production teams on the market."
★★★★★
Xunjie Zhang
“I will never forget seeing over a million dollars funnel through our Shopify storefront. Not only did our marketing plan work, but the content we created carried it just like we forecasted. I've never had a marketing plan actually work as closely to how it was designed to perform as we did with this crew."
★★★★★
Josh Reed
Owner
We don't have time to do marketing and putting it in the hands of Teddy & his crew was the best decision we ever made. Everybody in our industry is wondering who does it and it's a blessing to work with a team that feels like they're in house without having to be managed."
★★★★★
Doltyn Snedden
Consultant Lynyrd Skynyrd
"Our biggest problem was Ad campaign optimization. Teddy helped us uncover more weaknesses and pain points in our operation that we wouldn't have seen otherwise."
Your path to premium pricing
Book your strategy call now
Ready to escape commoditization?
Schedule Your Strategy Session
Book a strategy call with our team (yes us). We'll discuss your current challenges and share real tools and strategies you can implement on the spot.
Comprehensive Shopify and AD Analysis
We'll review your active ad library and Shopify store to identify what is working, what is stalling performance, and where revenue is being left on the table. You walk away with clear priorities on what needs fixing, testing, or scaling next.
Custom Marketing Strategy
We'll breakdown the marketing strategies we would implement immediately for you, and if you're interested, maybe we can even build one together. Who knows, the world is crazy sometimes.
Common questions
Frequently Asked Questions
We're not an agency. We're actively building our own brands, and we're opening up a limited number of spots in our portfolio for brands we want to grow alongside.
Everything we bring to your brand is something we're running on our own right now. The systems, the frameworks, the creative process—it's all battle-tested on brands we own, not just theory from working with clients.
Most agencies are optimizing for how many clients they can take on. We're optimizing for how deep we can go with the brands we grow. That means we're selective, we stay with it long enough to build something real, and we only bring in founders who are in it for the same reasons we are.
Clarity and operations come immediately. Performance improvements show up within weeks.
Once we implement our foundational operating systems, we will work to fix positioning and messaging, so everything you run converts more efficiently. That means faster creative testing, stronger signal from paid media, and results that compound over time instead of spiking and fading.
We will map out a mutual growth plan together before engaging in any relationship.
We have productized services we implement across our portfolio. The question isn't how much it costs, it's whether our systems are the right fit for your brand's stage and appetite for growth.
For some brands that means a flat rate model. For others it's rev share, equity, or a hybrid structure. We're flexible, but the services and frameworks stay the same.
The conversation is about fit first. If we're aligned on where you're going and how we get there, we'll figure out a structure that works.
We measure the fundamentals first: conversion rate, watch time, branded search, organic growth. These are the leading indicators that tell us if your messaging is actually landing.
When those are strong, the performance metrics follow. ROAS improves. CAC drops. Everything gets more efficient.
It's ironic, but if you actually go back to the basics and communicate effectively, your performance will outperform.
If you just focus on performance metrics, you're kindling an already burning flame. You might see a spike, but it won't last.
We track both. But we fix the foundation first, because that's what makes everything else work.
No. We work with brands at different stages, but not every stage.
To be a fit: clear product that solves a real problem, ability to fulfill demand, operating structure that can support growth, and founders who are in it for the long haul.
If you're just getting started or looking for a quick exit, we're not the right partner. But if you've proven the product works and you're ready to build a brand around it, let's talk.
Ready to join our portfolio?
We work with a limited roster because every brand is integrated with our own portfolio. If you're ready to ditch the agency route and bring on a team that feels like a partner, Let's talk.