We treat media like intellectual property. Every clip gets measured, tagged, and put back to work, which is also what makes a library AI-ready. We've found that scaling is more fun than scrambling ...
"Teddy & his team continue to over deliver. It seems like every time we have an idea we are already a few steps ahead of it before we even discuss it. Their background in marketing and how they are able to transcend that through their creative is what sets them apart from other production teams on the market."
“I will never forget seeing over a million dollars funnel through our Shopify storefront. Not only did our marketing plan work, but the content we created carried it just like we forecasted. I've never had a marketing plan actually work as closely to how it was designed to perform as we did with this crew."
"We don't have time to do marketing and putting it in the hands of Teddy & his crew was the best decision we ever made. Everybody in our industry is wondering who does it and it's a blessing to work with a team that feels like they're in house without having to be managed."
“I'm so glad we partnered with Teddy for The Reserve. He took our initial direction and brought outside perspective that, in the end, made for a much better product than we could have hoped for. We would absolutely work with Teddy again!”
“Our biggest problem was ad campaign optimization. Teddy helped us uncover more weaknesses and pain points in our operation that we wouldn't have seen otherwise.”
“We captured the value of every feature visually. It was a tall task, but the team's background in product really helped us streamline our approach towards communicating everything.”
Giard & Co. is a holding company. We build, own, and operate our own brands, while helping select partners do it themselves as well. The offers below are built off of what we're actively running on our own brands, with our own money on the line, iterating live off what the numbers tell us.
High Seltzer
Sales grew 400% within the first year of implementing our integrated marketing strategies.
Cannabis-infused seltzers dosed with all-natural ingredients and federally legal THC.
Tailored communication to each social channel's audience.
Organic content strategies built around “monetizable lifestyles.”
Aligned product attributes to real consumer needs.
A dynamic ad library enabling responsive advertising.
Revamped the marketing department end-to-end — positioning, communication, monetizable lifestyle categories and a frictionless funnel — restructuring organic and paid social, website, email/SMS and product innovation.
Optimizing budget to answer who, why, what and how often customers buy, and how benefits are communicated.
Our biggest problem was ad-campaign optimization. Teddy helped us uncover more weaknesses and pain points in our operation that we wouldn't have seen otherwise.
Pierce WylieOngoing sales growth and a solidified market presence.
Shopify: Bonshore · Email: MKTG RHYTHM
Demonstrated the effectiveness of strategic repositioning and targeted marketing.
These strategies steer future campaign and product development, supporting wholesale and e-commerce growth.
Where Adventure Comes Naturally
Launched a rebranding & lifestyle-positioning campaign for a luxury real-estate community.
A premier lifestyle community in South Carolina, repositioning to attract a younger, affluent audience.
Studied consumer preferences and search behavior.
Built an evergreen campaign with supporting seasonal pushes.
Scripted, storyboarded and produced the video and media packages.
Ran a 7-day intensive shoot with overlapping talent to capture the full community lifestyle.
A tight schedule and capturing the lifestyle across varied settings — solved through detailed pre-production planning and local talent.
They took our initial direction and brought an outside perspective that, in the end, made for a much better product than we could have hoped for. We would absolutely work with Teddy again.
Kirk Stafford, Marketing DirectorDifferentiated The Reserve from competitors and captured a younger, affluent audience.
Billboards leading to The Reserve on Lake Keowee — designed by Caravan Marketing.
A focused lifestyle campaign repositioned a legacy real-estate community for a new generation of buyers, proving that research-led creative can shift brand perception in weeks, not years.
The lifestyle-first framework becomes the template for future seasonal and community campaigns.
The World's Fastest Shoes
Achieved 179M organic views across TikTok & Instagram in just 2 months.
Introducing the first ever wearable mobility device. With an instinctive AI drivetrain, you're able to walk faster without having to change a thing.
SEO and demographic research on the electric-mobility landscape.
An “organic content blitz” scale strategy leading to global press.
Positioned “Moonwalkers” as the world's fastest shoes — outranking Nike for that search term.
Combined paid media, earned press, organic social, email and SMS.
Restructured ads based on demographic insights, highlighting the core USPs and answering top customer FAQs.
Creating impactful content fast, keeping a product-centric focus, and selling a product that didn't exist yet.
Teddy & his team are more like a team of Avengers — every time we have an idea, they're already a few steps ahead of it.
Xunjie ZhangI will never forget seeing over a million dollars funnel through our Shopify storefront.
Abram PletaBoosted market presence and built a strong foundation for future marketing.
Casey Neistat (YouTube), NY Post, Business Insider, and TIME's Best Inventions of 2023.
Shopify: Bonshore · Email: MKTG RHYTHM
Exceeded every objective and outranked Nike — proving that a product-first organic strategy can launch a category-defining device.
Refine future campaigns by emphasizing distinct product offerings and a compounding digital presence.
Find Your Island
Developed and executed a comprehensive integrated marketing strategy — setting a record for the largest online crowdfunding campaign and achieving global distribution.
A lifestyle beer brand for health-conscious consumers — flagship products Island Coastal Lager, Island Active and Island Lemonada.
Email, social and influencer partnerships for both investors and consumers.
Used crowdfunding data to find high-potential distribution regions.
Campaign videos, photography and POS displays.
Activated the ambassador program.
Ran a multi-phase campaign aligned with equity crowdfunding — social, email and ambassador engagement to build investor confidence, with crowdfunding data guiding retail and e-commerce expansion.
Resonating with consumers and investors simultaneously, using crowdfunding data for distribution decisions, and maintaining consistent messaging across channels.
We captured the value of every feature visually. It was a tall task, but the team's product background really helped us streamline our approach to communicating everything.
Chris Edington, Ex-CMOScaled distribution and strengthened market position.
Forbes — “Island Brands Has Achieved Widespread Success In Beer.”
The power of combining digital strategy with crowdfunding data — with transparency, scalability and omnichannel distribution at the core.
Sets a precedent for data-driven growth, well-positioned to expand offerings and global footprint.
Smart Thinking, Collaboration, and Fun
The last brand we did this for 5x'd media output, cut CAC in half, and grew ecomm sales 30% in two quarters.
