You can't effectively charge 20-30% more for your products when you're operating like a sellout
YOUR ADS AND YOUR SITE ARE FIGHTING EACH OTHER. WE FIX THAT.
UNLOCK YOUR BRAND'S PREMIUM PRICING POTENTIAL
By booking a strategy call with our team. We'll dissect your Shopify setup, tear apart your ad library to expose what's broken, and hand you our Lifestyle Ad Script Builder.
Book your strategy call now
Client Success Stories
REAL RESULTS FROM LIFESTYLE BRANDS WE'VE TRANSFORMED
★★★★★
Bryan Johnston
"Teddy & his team continue to over deliver. It seems like every time we have an idea we are already a few steps ahead of it before we even discuss it. Their background in marketing and how they are able to transcend that through their creative is what sets them apart from other production teams on the market."
★★★★★
Xunjie Zhang
“I will never forget seeing over a million dollars funnel through our Shopify storefront. Not only did our marketing plan work, but the content we created carried it just like we forecasted. I've never had a marketing plan actually work as closely to how it was designed to perform as we did with this crew."
★★★★★
Josh Reed
Owner
We don't have time to do marketing and putting it in the hands of Teddy & his crew was the best decision we ever made. Everybody in our industry is wondering who does it and it's a blessing to work with a team that feels like they're in house without having to be managed."
★★★★★
Doltyn Snedden
Consultant Lynyrd Skynyrd
"Our biggest problem was Ad campaign optimization. Teddy helped us uncover more weaknesses and pain points in our operation that we wouldn't have seen otherwise."
About giard & Co.
Become part of the portfolio without handing it all over.
OUR APPROACH
The Operating Review (diagnosis first)
Before anything gets built, we review what is actually happening: ads, analytics, conversion, creative, where the ad spend is going, and the owned assets sitting unused. You get a diagnosis and an order of operations from an outside operator who has run these systems, not a generic strategy deck.
Product Marketing (fix the foundation)
Talk to your real customers before you spend a dollar on ads. Survey the list, call your best buyers, and write copy in their words instead of yours. Fix the site before you send traffic to it.
Brand Clarity
Get the message and positioning right so every channel is pointing at the right product to acquire new customers and sell to existing ones.
AI Workflows (the ops stack on your systems)
The same stack we run, set up on your tools. An ad script writer that studies what is already working and writes from it. A weekly numbers summary that hits your Slack every Monday. One long founder conversation turned into weeks of content and a newsletter.
Media Library
Your footage sorted by what actually performs, so your best stuff is easy to find and reuse. Built around the content types we already know convert.
Briefing
How we storyboard, script, and spec a shoot so what comes back is usable the first time.
Owned Channel Activation
Turn the email list and the rest of your owned channels into a real pipeline instead of an afterthought, since that is usually the most underused asset relative to what it can deliver.
Paid Media
Ideally after the site, the message, and the creative system are in place. You don't want to pour spend into a funnel that leaks.
Fundraising & Recruiting (when it applies)
Open up our network of investors and rolodex of talent to help you scale and build the team you need in house.
Before anything gets built, we review what is actually happening: ads, analytics, conversion, creative, where the ad spend is going, and the owned assets sitting unused. You get a diagnosis and an order of operations from an outside operator who has run these systems, not a generic strategy deck.
Product Marketing (fix the foundation)
Talk to your real customers before you spend a dollar on ads. Survey the list, call your best buyers, and write copy in their words instead of yours. Fix the site before you send traffic to it.
Brand Clarity
Get the message and positioning right so every channel is pointing at the right product to acquire new customers and sell to existing ones.
AI Workflows (the ops stack on your systems)
The same stack we run, set up on your tools. An ad script writer that studies what is already working and writes from it. A weekly numbers summary that hits your Slack every Monday. One long founder conversation turned into weeks of content and a newsletter.
Media Library
Your footage sorted by what actually performs, so your best stuff is easy to find and reuse. Built around the content types we already know convert.
Briefing
How we storyboard, script, and spec a shoot so what comes back is usable the first time.
Owned Channel Activation
Turn the email list and the rest of your owned channels into a real pipeline instead of an afterthought, since that is usually the most underused asset relative to what it can deliver.
Paid Media
Ideally after the site, the message, and the creative system are in place. You don't want to pour spend into a funnel that leaks.
Fundraising & Recruiting (when it applies)
Open up our network of investors and rolodex of talent to help you scale and build the team you need in house.
OUR EXPERTISE
Market Positioning & Brand Communication Strategy
Develop unique brand positioning that allows you to charge premium prices while building customer loyalty.
Media Operations
We organize your media A to Z because repurposing media shouldn't be a mess.
Product-Marketing Integration
Leverage our product development background to align marketing timelines with product launches.
Multi-Channel Conversion Optimization
Create marketing collateral optimized for both paid and organic distribution.
Lets have some fun.
WHAT YOU CAN EXPECT FROM BEING AN ADVISING CLIENT
OUR AD CREATION SYSTEMS
We start with understanding your product, building product collections, and engineering the customer journey through your ads. The way we shoot allows us to scale content across every distribution channel, including broadcast, faster than most can scale their organic socials. Yes, we can test broadcast ads faster than most companies can make social media content. Different ad types work differently for every brand, but the way we structure our media allows us to deploy natively everywhere.
OUR PAID AD MANAGEMENT
The truth about ad buying: it's creative dependent. If you can't test creative at the rate of your ad spend, you're just paying to put things in front of people that don't work or that they're tired of seeing. We launch, monitor, shift budgets daily, and kill what's not hitting within 48 hours. Get everything to speak the same language and feel right, and you'll see the needle move. Your ads build brand, you spend less acquiring customers, and your site becomes optimized to launch new products.
OUR SHOPIFY WORKFLOW
We align Shopify workflows with the audiences we're marketing toward and the advertising collateral we're running. Your site's job is to defy opposition by answering questions before people buy, removing doubt, and making checkout easy. By positioning products correctly with the right brand messaging, we figure out the right place to start customers on their buying journey, continue delivering value, and give ourselves the best chance of getting them to want to work with us again.
Your path to premium pricing
Book your strategy call now
READY TO ESCAPE COMMODIZATION?
Schedule Your Strategy Session
Book a strategy call with our team (yes us). We'll discuss your current challenges and share real tools and strategies you can implement on the spot.
Comprehensive Shopify and AD Analysis
We'll review your active ad library and Shopify store to identify what is working, what is stalling performance, and where revenue is being left on the table. You walk away with clear priorities on what needs fixing, testing, or scaling next.
Custom Marketing Strategy
We'll breakdown the marketing strategies we would implement immediately for you, and if you're interested, maybe we can even build one together. Who knows, the world is crazy sometimes.
Common questions
FREQUENTLY ASKED QUESTION'S
We are a holding company. We build, run, and own brands. The only company we fully agency is our own portfolio.
Advising is the way to work with us without handing it all over. A flat monthly rate. A call every week. A Slack channel with your team. We help you white label the systems we built for our own brands and put them inside
yours.
Clarity and operations come immediately. Performance improvements show up within weeks.
Once we implement our foundational operating systems, we will work to fix positioning and messaging, so everything you run converts more efficiently. That means faster creative testing, stronger signal from paid media, and results that compound over time instead of spiking and fading.
We will map out a mutual growth plan together before engaging in any relationship.
We have productized services we implement across our portfolio and we show you how to use them for $5,000 a month.
We measure the fundamentals first: conversion rate, watch time, branded search, organic growth. These are the leading indicators that tell us if your messaging is actually landing.
When those are strong, the performance metrics follow. ROAS improves. CAC drops. Everything gets more efficient.
It's ironic, but if you actually go back to the basics and communicate effectively, your performance will outperform.
If you just focus on performance metrics, you're kindling an already burning flame. You might see a spike, but it won't last.
We track both. But we fix the foundation first, because that's what makes everything else work.
No. We work with brands at different stages, but not every stage.
To be a fit: clear product that solves a real problem, ability to fulfill demand, operating structure that can support growth, and founders who are in it for the long haul.
If you're just getting started or looking for a quick exit, we're not the right partner. But if you've proven the product works and you're ready to build a brand around it, let's talk.
READY TO MONETIZE YOUR LIFESTYLE?
We work with a limited roster because every brand is integrated with our own portfolio which is why we've expanded to advising services. If you're ready to ditch the agency route and bring on a team that feels like a partner, let's talk.
Book your strategy call now