YOUR ADS AND YOUR SITE ARE FIGHTING EACH OTHER. WE FIX THAT.
Client Success Stories
REAL RESULTS FROM LIFESTYLE BRANDS WE'VE TRANSFORMED
★★★★★
"Teddy & his team continue to over deliver. It seems like every time we have an idea we are already a few steps ahead of it before we even discuss it. Their background in marketing and how they are able to transcend that through their creative is what sets them apart from other production teams on the market."
Josh & Doc Reed
Marsh Hen Mill
★★★★★
“I will never forget seeing over a million dollars funnel through our Shopify storefront. Not only did our marketing plan work, but the content we created carried it just like we forecasted. I've never had a marketing plan actually work as closely to how it was designed to perform as we did with this crew."
Bryan Johnston
Huk
★★★★★
"We don't have time to do marketing and putting it in the hands of Teddy & his crew was the best decision we ever made. Everybody in our industry is wondering who does it and it's a blessing to work with a team that feels like they're in house without having to be managed."
Xunjie Zhang
Shift Robotics
★★★★★
“I'm so glad we partnered with Teddy for The Reserve. He took our initial direction and brought outside perspective that, in the end, made for a much better product than we could have hoped for. We would absolutely work with Teddy again!”
Kirk Stafford
Marketing Director · The Reserve on Lake Keowee
★★★★★
“Our biggest problem was ad campaign optimization. Teddy helped us uncover more weaknesses and pain points in our operation that we wouldn't have seen otherwise.”
Pierce Wylie
Rebel Rabbit
★★★★★
“We captured the value of every feature visually. It was a tall task, but the team's background in product really helped us streamline our approach towards communicating everything.”
Chris Edington
Ex-CMO · Island Brands USA
Giard & Co. is a holding company. We build, own, and operate our own brands, while helping select partners do it themselves as well. The offers below are built off of what we're actively running on our own brands, with our own money on the line, iterating live off what the numbers tell us.
As close as it gets
Partnership
This is as close to us running your brand as it gets. We take your marketing A to Z, the same way we run our own brands, for a flat rate plus a share of what we grow together. So we only make money when you do.
We keep this deliberately small. A handful of partners, not a client roster. You don't buy your way in.
Where most relationships live
Advising
This is where most of our client relationships live. A weekly call, and a direct Slack channel with our team. We build inside your walls, with your team doing the work, using the same systems and strategies we're running on our own brands right now. Anything we build together, you keep.
Coming soon
Community
A full course on how to build a brand, built on the same systems we run ourselves. Live monthly Q&As, guest speakers, full archive access. Not open yet — join the waitlist and we'll email you the moment doors open.
Follow along
Free
Follow along for the same frameworks and breakdowns we charge for elsewhere, minus the 1:1 work.
CASE STUDIES
Rebel Rabbit
High Seltzer
Sales grew 400% within the first year of implementing our integrated marketing strategies.
Cannabis-infused seltzers dosed with all-natural ingredients and federally legal THC.
Read on to learn how
1. Project Identification
2. Project Objectives
- Reposition the product and sales pitch
- Triple organic reach
- Develop and optimize the e-commerce ad library
- Build an integrated 2024 marketing plan
- Streamline and automate e-commerce & wholesale marketing
3. Scope of Work
Strategy
Tailored communication to each social channel's audience.
Marketing Strategy
Organic content strategies built around “monetizable lifestyles.”
Product Strategy
Aligned product attributes to real consumer needs.
Distribution Strategy
A dynamic ad library enabling responsive advertising.
4. Execution
Key Actions Taken
Revamped the marketing department end-to-end — positioning, communication, monetizable lifestyle categories and a frictionless funnel — restructuring organic and paid social, website, email/SMS and product innovation.
Challenges & Solutions
Optimizing budget to answer who, why, what and how often customers buy, and how benefits are communicated.
Deliverables
- Bi-weekly strategy sessions
- Enhanced pre-production and launch-distribution schedules
- Advised paid-ad strategy
- Advised product development & live-activation strategy
- Redeveloped website, media library and first-party data usage
5. Results
Feedback
R
Our biggest problem was ad-campaign optimization. Teddy helped us uncover more weaknesses and pain points in our operation that we wouldn't have seen otherwise.
Pierce WylieOutcomes
- 30% sales increase in month one
- 300% social-engagement growth over a year
- 400% sales growth
Impact on Client
Ongoing sales growth and a solidified market presence.
6. Credits
Shopify: Bonshore · Email: MKTG RHYTHM
7. Conclusion & Learnings
Demonstrated the effectiveness of strategic repositioning and targeted marketing.
Future Implications
These strategies steer future campaign and product development, supporting wholesale and e-commerce growth.
More Case Studies
The Reserve On Lake Keowee
Where Adventure Comes Naturally
Launched a rebranding & lifestyle-positioning campaign for a luxury real-estate community.
A premier lifestyle community in South Carolina, repositioning to attract a younger, affluent audience.
Read on to learn how
1. Project Identification
2. Project Objectives
- Showcase the lifestyle to attract a younger, affluent audience
- Build an evergreen campaign around lake living, adventure, recreation, dining and luxury real estate
- Differentiate via market and SEO research
- Produce high-quality video and lifestyle content
3. Scope of Work
Market Research & SEO Analysis
Studied consumer preferences and search behavior.
Lifestyle Campaign Development
Built an evergreen campaign with supporting seasonal pushes.
Creative Production
Scripted, storyboarded and produced the video and media packages.
4. Execution
Key Actions Taken
Ran a 7-day intensive shoot with overlapping talent to capture the full community lifestyle.
Challenges & Solutions
A tight schedule and capturing the lifestyle across varied settings — solved through detailed pre-production planning and local talent.
Deliverables
- 60-second brand film
- 30-second cutdown
- Three short-form lifestyle videos
- High-resolution photography for billboards, social and press
5. Results
Feedback
T
They took our initial direction and brought an outside perspective that, in the end, made for a much better product than we could have hoped for. We would absolutely work with Teddy again.
Kirk Stafford, Marketing DirectorOutcomes
- Elevated digital presence with the highest-engaged social content to date
- Billboard and digital assets drove community inquiries
Impact on Client
Differentiated The Reserve from competitors and captured a younger, affluent audience.
Billboards leading to The Reserve on Lake Keowee — designed by Caravan Marketing.
6. Credits
7. Conclusion & Learnings
A focused lifestyle campaign repositioned a legacy real-estate community for a new generation of buyers, proving that research-led creative can shift brand perception in weeks, not years.
Future Implications
The lifestyle-first framework becomes the template for future seasonal and community campaigns.
More Case Studies
Shift Robotics
The World's Fastest Shoes
Achieved 179M organic views across TikTok & Instagram in just 2 months.
Introducing the first ever wearable mobility device. With an instinctive AI drivetrain, you're able to walk faster without having to change a thing.
Read on to learn how
1. Project Identification
2. Project Objectives
- Launch Shift Robotics
- Build and execute a pre-order campaign strategy
- Launch and integrate a D2C campaign strategy with product-development timelines
3. Scope of Work
Strategy
SEO and demographic research on the electric-mobility landscape.
Marketing Strategy
An “organic content blitz” scale strategy leading to global press.
Product Strategy
Positioned “Moonwalkers” as the world's fastest shoes — outranking Nike for that search term.
Distribution Strategy
Combined paid media, earned press, organic social, email and SMS.
4. Execution
Key Actions Taken
Restructured ads based on demographic insights, highlighting the core USPs and answering top customer FAQs.
Challenges & Solutions
Creating impactful content fast, keeping a product-centric focus, and selling a product that didn't exist yet.
5. Results
Feedback
S
Teddy & his team are more like a team of Avengers — every time we have an idea, they're already a few steps ahead of it.
Xunjie ZhangS
I will never forget seeing over a million dollars funnel through our Shopify storefront.
Abram PletaOutcomes
- 179M organic views across TikTok & Instagram
- 359K TikTok followers and 142K Instagram followers gained
- Tripled forecasted pre-orders
- Outranked Nike for “world's fastest shoes”
Impact on Client
Boosted market presence and built a strong foundation for future marketing.
Casey Neistat (YouTube), NY Post, Business Insider, and TIME's Best Inventions of 2023.
6. Credits
Shopify: Bonshore · Email: MKTG RHYTHM
7. Conclusion & Learnings
Exceeded every objective and outranked Nike — proving that a product-first organic strategy can launch a category-defining device.
Future Implications
Refine future campaigns by emphasizing distinct product offerings and a compounding digital presence.
More Case Studies
Island Brands USA
Find Your Island
Developed and executed a comprehensive integrated marketing strategy — setting a record for the largest online crowdfunding campaign and achieving global distribution.
A lifestyle beer brand for health-conscious consumers — flagship products Island Coastal Lager, Island Active and Island Lemonada.
Read on to learn how
1. Project Identification
2. Project Objectives
- Develop a digital marketing strategy for growth
- Use crowdfunding data to target key markets
- Expand omnichannel distribution
- Build a community-focused investor narrative
- Position as a global leader in clean-label beer
3. Scope of Work
Digital Strategy
Email, social and influencer partnerships for both investors and consumers.
Market Identification
Used crowdfunding data to find high-potential distribution regions.
Creative Production
Campaign videos, photography and POS displays.
Community Engagement
Activated the ambassador program.
4. Execution
Key Actions Taken
Ran a multi-phase campaign aligned with equity crowdfunding — social, email and ambassador engagement to build investor confidence, with crowdfunding data guiding retail and e-commerce expansion.
Challenges & Solutions
Resonating with consumers and investors simultaneously, using crowdfunding data for distribution decisions, and maintaining consistent messaging across channels.
Deliverables
- Digital campaigns (email/social)
- Crowdfunding campaign videos & photography
- Distribution-focused market analysis
- Ambassador-program activation
- Data analysis & post-campaign reporting
5. Results
Feedback
I
We captured the value of every feature visually. It was a tall task, but the team's product background really helped us streamline our approach to communicating everything.
Chris Edington, Ex-CMOOutcomes
- Record-breaking $6.5M raised via equity crowdfunding
- Expansion into 13,000+ retail locations and international markets
Impact on Client
Scaled distribution and strengthened market position.
Forbes — “Island Brands Has Achieved Widespread Success In Beer.”
6. Credits
7. Conclusion & Learnings
The power of combining digital strategy with crowdfunding data — with transparency, scalability and omnichannel distribution at the core.
Future Implications
Sets a precedent for data-driven growth, well-positioned to expand offerings and global footprint.
More Case Studies
About Giard & Co
Smart Thinking, Collaboration, and Fun
We're a group of 20-somethings running a holding company, handing select partners the exact frameworks we use on ourselves. If you want to build a legacy brand, come hang.
Common questions
FREQUENTLY ASKED QUESTIONS
We are a holding company. We build, run, and own brands. The only company we fully agency is our own portfolio.
Advising is the way to work with us without handing it all over. A flat monthly rate. A call every week. A Slack channel with your team. We help you white label the systems we built for our own brands and put them inside
yours.
We won't guarantee you results. Nothing in marketing is definitive, and anyone who tells you otherwise is probably part of the reason you're looking for help right now. What we will guarantee: we run these exact systems on our own brands, with our own money, first. When something breaks, it breaks on us before it breaks on you.
We measure the fundamentals first: conversion rate, watch time, branded search, organic growth. These are the leading indicators that tell us if your messaging is actually landing.
When those are strong, the performance metrics follow. ROAS improves. CAC drops. Everything gets more efficient.
It's ironic, but if you actually go back to the basics and communicate effectively, your performance will outperform.
If you just focus on performance metrics, you're kindling an already burning flame. You might see a spike, but it won't last.
We track both. But we fix the foundation first, because that's what makes everything else work.
No. We work with brands at different stages, but not every stage.
To be a fit: clear product that solves a real problem, ability to fulfill demand, operating structure that can support growth, and founders who are in it for the long haul.
If you're just getting started or looking for a quick exit, we're not the right partner. But if you've proven the product works and you're ready to build a brand around it, let's talk.
Keep them. Advising will tell you whether they're worth it or not. Candidly, about half the time the agency's fine and the problem is somewhere else entirely.
Free advice gets argued. Paid advice gets executed. We build with you, live, on the calls. We're just not running the whole system for you — that's what Partnership is for.
Five years ago you couldn't produce and test creative fast enough to keep up. AI collapsed that cost. 82% of major brands now run marketing in-house. The reason most people still default to agencies is they don't think they can outperform them internally. Proving you can is the whole point of working with us.
READY TO MONETIZE YOUR LIFESTYLE?
The last brand we did this for 5x'd media output, cut CAC in half, and grew ecomm sales 30% in two quarters.
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