Forget Clickbait—This Works Better
Marketing Shenanigans (#022) Stop trying to leverage fancy hooks and clickbait to get people’s attention. Instead, do this. Social Media Is Just a Conversation Here’s the secret: treat social media like you’re talking to a friend. Making a point? Say it as if you’re chatting over coffee. Telling a story? Save the best part for […]
Generate Millions of Views With These 5 Steps
Marketing Shenanigans (#021) If you want to market your product effectively, you need to steal this content model—it’s an absolute hack. We’ve used this exact framework to generate hundreds of millions of views for brands in our portfolio. It’s clear, punchy, and works like magic. We call it ‘Quick Pitch’ content. The catch? It only […]
A Reality Check on College
Marketing Shenanigans (#020) The common misconception about college? People think it’s about grades, sports, or getting into a top-tier school. But that’s not what really matters. The Reality About College Here’s the truth: College isn’t just about the accolades you earn during those four years—it’s about what those four years prepare you for. Grades? They […]
You’re Not Charging Enough for Your Product
Marketing Shenanigans (#019) Pricing and success have more in common than you think—they’re both about one thing: how much you value something. Let me break it down. The Value You Place Defines Everything Picture this: You’re on a long hike, you run out of water, and suddenly, a single bottle feels priceless. That’s value—it shifts […]
Why UGC Isn’t Growing Your Brand
Marketing Shenanigans (#018) Brands are obsessed with UGC—but it’s not growing your brand. Here’s why: Let’s get one thing straight: UGC is great for scaling ads. It’s authentic, relatable, and it gets clicks. But if you think UGC is all you need, I’ve got some bad news. UGC alone won’t build your brand. Here’s why: […]
Why Failure Is the Best Career Move You’ll Ever Make
Marketing Shenanigans (#017) Starting a business that fails is one of the best career hacks out there. Here’s why failure is an investment in your future. Here’s a question: If you want to run a marathon, how do you start? You run a mile. And maybe, the first time, you can’t even make it to […]
This Social Media Strategy Is Killing Your Brand
Marketing Shenanigans (#016) This is the social media strategy that’s killing your brand—and why it’s time to stop selling. Imagine this: You just moved to a new town. You don’t know anyone, so you head to a local event, find a group of people chatting, and introduce yourself. But instead of joining the conversation, you […]
Chipotle’s $73 Billion Secret: Turning Mistakes into Money
Marketing Shenanigans (#015) Chipotle has a strategy for turning mistakes into opportunities to upsell you—and it’s genius. Imagine this: You place an online order at Chipotle. You’re excited, but when your food arrives… it’s a letdown. Maybe the portions are off, or the guac looks sad. Frustrated, you decide to complain. Enter Chipotle’s AI bot, […]
The Economic Purpose of Creativity
Marketing Shenanigans (#014) What’s the economic purpose of creativity? If you’re still selling yourself as just “creative,” you might be underselling your value. Let’s start with the basics: By definition, creativity is the ability to generate ideas, theories, or techniques that are both original and useful. Sounds impressive, right? But let’s go deeper. Creativity is […]
Hire Employees that Suck
Marketing Shenanigans (#013) Why Experience Beats Education Every Time Anyone selling you something they’ve never done themselves is lying to your face. Theory is great, but applicable knowledge? That’s what creates real value. You can’t truly understand something until you’ve tried to do it. No book, class, or degree can replace the lessons you learn […]