Teddy Giard is a highly accomplished professional in the lifestyle product and brand industry with a stellar background in film production, brand strategy, and product development. At the age of 19, in 2017, he co-founded Kanga Coolers, where he spearheaded the brand strategy and digital marketing efforts. Under his leadership, Kanga Coolers generated over 110 million organic impressions in 2020, with direct-to-consumer (D2C) sales accounting for more than 60% of the company’s revenue. The company also made a successful appearance on ABC’s Shark Tank and grew from $0 to $5 million in revenue within just four years, laying a solid foundation for Teddy’s impactful career in the outdoor industry.

In his current role as the founder of Giard & Co., Teddy leverages his expertise to develop monetizable lifestyles for consumer brands within the outdoor industry. His consulting group is dedicated to helping brands tell their stories through innovative product development and strategic branding.

Teddy Giard has an ambitious 10-year vision that includes fostering a CPG venture accelerator in the Upstate of South Carolina, producing a Super Bowl commercial, building a diverse brand portfolio, and developing products that enhance life experiences. His unwavering passion for creating products and brands that narrate unique stories drives his innovative and ambitious plans.

Connect with Teddy Giard and discover how Giard & Co. can elevate your brand’s lifestyle and storytelling.

“Okay, that’s enough writing in the third person for one guy,” says Teddy with a chuckle.