Marketing Strategy for Outdoor Brands

Get Out There

Marketing Strategy for Outdoor Brands

Get Out There

We Can Help You

Build a brand that creates demand.

Know Your Customers

Find out why your customers love your products. We will look at numbers and the qualitative data as well. Strong customer support is a strong indicator of future growth.

Know Your Product

It is often surprising to founders why people end up loving your product. It can be different than the reason you created it. We help you double down on the value the market is reacting to.

Know Your Channel

Each channel has unique opportunities to showcase your brand. With a combination of insights and analytics from our experiences we can pour gas on the fire.

Know Your Story

Once you have a keen understanding of the customers who love your product, we can produce branded content that plants your flag and tells your story. 

Some Impressive Numbers

One time, we generated 180M organic impressions within the first two months of our client's launch, resulting in a multi-million dollar pre-order sale. That was pretty fun.
We average a 40% stop rate across our advertising portfolio. Truthfully, sometimes we even get stopped by our own ads...
On average, our media assets receive 5+ years of paid placement. We get it... if it ain't broke, don't fix it.

Our Approach

Know Your Customers

Know Your Product

Know Your Channel

Know Your Story

Our Capabilities

Marketing Analysis, Strategy, Execution, and Analysis again.

One of the things that sets us apart is our knowledge of manufacturing and how that influences marketing planning and campaigns. We’ll work together so your product development timeline and marketing timeline aren’t fighting each other.

Testimonials

LET’S HEAR IT FROM THE PEOPLE

Approach

The Way We Work

Exploration

Market Research & Competitive Analysis

We want to understand what makes you different and what others think makes you different. This phase can come in several forms, from internal research to peer reviews and questionnaires. It always involves understanding the market landscape, what your competitors are leveraging, and, most importantly, what they’re not. By understanding where we stand, we can articulate our plan of attack and best position our products to be understood, drive value, and own our distribution. This isn’t just understanding social cues and quirks. It’s more so social engineering. To engineer, we need to bring out the big guns, dive deep into your history and backlogs, and hopefully bring a fresh perspective. Think about it; maybe we’ve found a hidden path in the woods, but we’ve never taken it to the bottom to understand what’s on the other side. Let’s not let our competitors have all the fun.

Acclimate

Product Positioning & Content Strategies

We want to understand the problems our products are solving, what our audience is interested in learning about, and how we can make the education portion fun. Nobody wants to be sold to, so how do we make the customer’s journey feel like an experience and empower them to make a decision that improves their lives? We need to ask ourselves those questions. We owe it to humanity to bring valuable solutions! So, we leverage keywords. Words, in general, can convey a lot of emotion; you can also strategically rank on the internet and increase sales. This process should be fun, and leveraging our research and findings is essential without taking humanity out of business. Creativity is the reward for having a calculated direction.

Establish Basecamp

Integrated Marketing Plan Development

We’ve told you that product development is our background. We love supporting the people who build things to solve problems, and most importantly, we always ask ourselves how we can make a more significant impact along the way. This is where the integrated marketing plan comes into play; just like you have a production timeline for a product, you also have that for producing your marketing material. How do we systematize this? How do we make sure we’re all sharing the same message? Well, it starts with products and utilizes the six components of marketing distribution to share our message collectively. This way, everybody has responsibilities and numbers to report, and we can quantify our creativity.

To Summit

Execution & Distribution

Once we have our road map, it’s natural to have gaps. We are a concentrated group of researchers, designers, advertisers, and product developers, and if the jobs are just getting started, we’re honored to accompany you on your journey.

Services

The Nitty Gritty

Strategy

  • MARKET ANALYSIS
  • CUSTOMER PROFILES
  • COMPETITIVE ANALYSIS
  • GROWTH BENCHMARKS (OKRs)

Planning

  • INTEGRATED MARKETING PLAN
  • CONTENT ROADMAP
  • PRODUCT ROADMAP
  • PRE-PRODUCTION

Execution

  • SEO & KEYWORD OPTIMIZATION
  • CAMPAIGN SCHEDULING
  • MEDIA PRODUCTION
  • AD BUYING
  • PRODUCT DESIGN & DEVELOPMENT

Marketing Shenanigans

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