The Framework Behind Every Brand We’ve Scaled Past $1M
Marketing Shenanigans (#040) Here’s the most effective exercise I’ve used to scale brands past the multi-million-dollar mark—and it’s straight out of Amazon’s playbook. This exercise isn’t something I dreamed up—it’s inspired by Jeff Bezos himself. Before launching a product, Bezos reportedly has his team write a future press release for it. Why? Because it forces […]