Marketing Shenanigans (Random Blast 💥)
Authors Note:
My mission in life is to expand the market opportunity for brands that support people, products, and philosophies with a moral compass. Every day, I work with a selective batch of consumer brands, all aiming to achieve a 9+ figure exit. This newsletter is a playground to discuss unconventional approaches I’ve encountered or developed amidst the controlled chaos of modern-day business that we know and love. If anything, I hope this newsletter inspires a generation to pursue those wild ideas that keep you up at night, uncovers the humanity of the business world, and, quite frankly, fosters an elite community of product marketers. See you out there. 😎🤟🏽
A New Way To Think About Social Media
Instagram post by @teddyg111
Think of your social media as a group chat, and you’re the friend who pesters it with news, memes, photos, and videos about your life.
Odds are you have a couple of group chats, like the one with your college roommates, the folks you work with, and maybe even one with your family.
I would guess most of those group chats are relatively different from one another. They probably differ from:
– Topics (what you talk about) 🗣️
– Cadence (amount you conversate) ♾️
– Objective (why are you talking? To stay in contact? Organize something? Accomplish a task?) ✅
The thing about a group chat is that some stay active, and some fade off into oblivion once they serve their purpose. That’s exactly how your social media presence is supposed to be.
Once somebody gets enough value from you, they either upgrade to building their philosophies, which still align, or they seek conversation from a new party to gain a new perspective. 🤔
So don’t take it personally when people unfollow you. It’s your job to pester the group chat to keep it active with the conversations ONLY YOU can have.
The reality is that once the group chat no longer aligns with your interests, the provoking conversation becomes exhausting, and all that’s going to do is generate unqualified leads and send you on a path to burnout.
Nobody wins when you’re not authentic. 🤝
Teddy Giard
Teddy Giard, CEO of Giard & Co.
In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.
If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.