Marketing Shenanigans (#009)
Authors Note:
My mission in life is to expand the market opportunity for brands that support people, products, and philosophies with a moral compass. Every day, I work with a selective batch of consumer brands, all aiming to achieve a 9+ figure exit. This newsletter is a playground to discuss unconventional approaches I’ve encountered or developed amidst the controlled chaos of modern-day business that we know and love. If anything, I hope this newsletter inspires a generation to pursue those wild ideas that keep you up at night, uncovers the humanity of the business world, and, quite frankly, fosters an elite community of product marketers. See you out there. 😎🤟🏽
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3 Basic Principles Business School Didn’t Teach You
Every great business needs all three to be successful.
1. Great Products
✓ A great product solves a problem by helping you win back time, win back money, or build yourself a desirable community.
⚠️ If your product is not good, you are going to spend a lot of money trying to create a problem worth marketing.
2. Effective Marketing
✓ Effective marketing conveys those values through emotion. Whether this is through effect product positioning, aesthetics, or storytelling.
⚠️ If your marketing is not good, nobody will ever understand the value of your product.
3. Effective Distribution
✓ Effective distribution gets these products with the proper messaging into the right hands.
⚠️ And if your distribution is not good, you’ll never achieve mass adoption and be able to operate at desirable margins.
Teddy Giard
Teddy Giard, CEO of Giard & Co.
In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.
If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.